In this campaign, Microsoft is taking on its main competitor in the public cloud space, and making the case that its (Microsoft’s) public cloud offering is superior (for x, y, and z reasons). The campaign is intended tocoincide with a big announcement by this competitor.
The campaign is a head-to-head comparison of Microsoft’s offering vs. the competitor’s offering. However, because the campaign will counteract the competitor’s announcement, the content of the comparison will need to be flexible.
Styleframes / Art Direction / Lead Animation
Inspired by Windows logo
The client wanted to go with a totally different style after we got awarded for this project.