PETER H. LYU
microsoft.jpg

MICROSOFT

MICROSOFT CLOUD


BACKGROUND

In this campaign, Microsoft is taking on its main competitor in the public cloud space, and making the case that its (Microsoft’s) public cloud offering is superior (for x, y, and z reasons). The campaign is intended tocoincide with a big announcement by this competitor.

THE CAMPAIGN

The campaign is a head-to-head comparison of Microsoft’s offering vs. the competitor’s offering. However, because the campaign will counteract the competitor’s announcement, the content of the comparison will need to be flexible.

ROLE

Styleframes / Art Direction / Lead Animation

STYLEFRAMES

Inspired by Windows logo

 

ANIMATION

The client wanted to go with a totally different style after we got awarded for this project.